About us / Press text


*JKobald Press Text:
Something done well

* About us

* Discover JKobald new business style

* Discover our view on beauty

* Discover designers from the Balkans

* Discover JKobald

* Philiosophy 

* Follow us through life...Blog

* Contact, Pictures, Location…

*About us:


Welcome to our page we are delighted that you are interested in who we are and what we do.

Our chief Designers Phil & Jovana Kobald is standing by if you need further information.

JKobald is a fashion brand and production house located in Vienna and Belgrade.

It is run by the Kobald family, many friends and creative staff.

Now starting with our little history. You can see some samples of our contemporary fashion on this webpage or on social media and in various

publications … but really who are we anyway? What is driving us on?


Colours, natural materials, modern form, little surprises within, vegan lifestyle, the need of our customers for a good well fitted companion with whom

they walk together throughout their professional day. Dynamic, contemporary, simply sexy, professional and strong.

Spring / Summer 19 "Perpetual motion"

Fall / Winter 18 / 19 "a Christmas wish"
Spring / Summer 18 "big minimum"
Fall / Winter 17 / 18 "chaos theory"
Spring / Summer 17 "Voodoo"

Fall / Winter 16 / 17 "You gotta try"

Spring / Summer 16 "Lost ground control"

Fall / Winter 15 / 16 "Wild child"

Spring / Summer 15 “Vienna calling”

Fall / Winter 14 / 15 "Graduation Day"

Spring / Summer 14 “Baby be good”

Fall / Winter 13 / 14 "Professionale"

Spring / Summer 2013 "Flying colours"

Fall / Winter 12/ 13 "Nitting baba"

Spring / Summer 2012 “Origami moments”

Fall / Winter collection 11 / 12 "The Thirst End"

Spring / Summer collection 2011 "More hope"

Fall / Winter collection 10 / 11 "Finding"

Summer collection 2010 "Color code"

Spring collection 2010 "Change"

Fall / Winter collection 09/10 "Morphing Nature"

JKobald was founded in 2009 by a group of friends led by fashion photographer Philipp Kobald as investor and initiator. Friends like Igor,

Magda, Slavica, Jovana... It now has become an exciting enterprise for the Kobald family.  We wanted to do something different,

more contemporary in business fashion, simply more cool. We started by cooperating with graphic designers, actually everyone artistic,

to truly live an open design process so each creative person could grow the collection with us.  We are now led and inspired by our

chief designers Phil & Jovana Kobald.

The underlining idea was to integrate modern graphics into business fashion. The connecting energy was the shared dream of 100% made in Europe,

rediscovering forgotten handcraft, exploring ancient techniques. Basically, we wanted to rediscover the wheel :).

But as things moved on, some people left, some stayed, some even married :).

The first year was fun, fun, fun. The second year was hope, the third too much taste of reality, the forth is impatiently waiting… so we will see

what happens next. Next is now, year seven, sailing further into the unknown.

JKobald has opened 7 stores and our very own, super cool production in Belgrade (proud, proud, proud).

We are now working on our 21th collection “perpetual motion”. Right from the start we have chosen natural materials like cotton or viscose and we are

still convinced that this is the right choice for us. We love playing with colour surprises, many little details hidden within that make you smile every

time you pick a JKobald product from your wardrobe :) for your eyes only. The fascination with technique and ways of production is driving us on.

Business confection is a never-ending quest for “the perfect” fit. You can search your whole life for a way to create a perfect dress and I am sure

right when you have it, fashion is changing.

So again what is JKobald? It is people, colleagues, friends and love of quality.



 Discover JKobald new business style:


The message wearing JKobald brand:

professional ~ dynamic

traditional ~ sexy

plain ~ open minded

truthful ~ strong

Everything is designed to visualize the executive claim of a business woman.

Discover our view on beauty:

 What is success and beauty of a business woman in the 21st century and how will she express herself?

We found values like: team spirit, modesty, honesty, sustainability.

We found aesthetics like: simplicity, creativeness, strong and distinct colors.

The new sensitivity. Rediscover the beauty within us, our families and our communities. To protect this new entirety, a new visuality has to be

found. Materials have to be found. A team has to be found. The JKobald fashion goal is to visualize this search for beauty.

*Discover designers from the Balkans:


A fresh taste for design world. The Balkans unlocked thanks to our chief designer Jovana Kobald. Vienna never dies through our co chief designer Phil. The new always comes unexpectedly.

Fashion gigs commands like “Wow, real Yugo style” are making us smile. Why not! Partners that I have met share values like honest work,

quality, craftsmanship and tradition, or the total opposite. Every day in Serbia is unexpected.

Maybe not at first sight but gold is certainly hidden within.

Discover JKobald: 

A group of friends, designers led by fashion photographer Philipp Kobald (from Vienna) started JKobald as a creative fashion project in 2009.

The original idea was to implement contemporary graphics with business fashion and to work as an open platform. Our path has led us from

Brussels over Vienna to Belgrade. Slowly we developed a concept, a company, a brand. What kept us travelling was the need to find

a location that connects love for fashion with love of handcraft and production. We didn’t want to send our sketches to some

anonymous production at the end of the world we wanted to take part in the process of creation. That is how we discovered Belgrade.

5 years later, after opening six JKobald shops and our own production, the starting up fun party energy has cooled down a bit, reality always

kicks in, but has transformed to strength and a little pride because we have succeeded with a creative idea in this market and time. We managed to

distill a good production team led by our chief designer Jovana Kobald /Dlacic (born in Belgrade in 1984.graduated at the Academy of Applied Arts,

costume designer for various awarded movies),who is carrying us on.

From our first collection “Morphine nature” until now we keep an open minded spirit to learn from our customers and we are pleased to say that

we succeeded in realizing many ideas that customers gave to us. A network of artists and creative people is growing steady around JKobald.

We are continuing to be motivated by our start up idea to search for new functionality and style in business fashion.

We are 100% made in Europe, with our own hands. 



Quality, craftwork, tradition, design, simplicity mixed with strong and intense colours.

Visual statements like: modernizing-tradition, simply-sexy, integrated art.

Our claim: JKobald… Something done well.



For more information visit us on:

Web: JKobald.com

Blog: DesignedBy.Name


Philipp Kobald 


 +43 664 3104892


We gladly answer your request on printable material.

Store Location: 


JKobald… Something done well


Jovana Kobald and Philipp Kobald

Here some Blog reviews

http://solenejorgen.blogspot.com/2010/08/designed-byname.htmlDreaming to launch your own designer label? Look at this cool blog at Designed By Name, do you think you have the potential to be the next Marc Jacobs or Stella McCartney? Honestly, I am still mourning for the loss of Alexander McQueen, ThreeAsFour reminds me a bit of McQueen especially their 2010 Fall RTW collection. I will miss you forever, McQueen! Time for the next generation designers to step up to fill the role of L'Enfant terrible of the fashion world, right?


Friday, 02 July 2010 22:42 |  
A nice lady recently told me how much she enjoyed checking out all the beautiful designs at belgradeflapper.com, but that she could never wear any of them in real life. She is an executive in absolutely-non-creative-at-all industry and would get a lot of strange looks for wearing stuff the more lucky ones indulge in daily. Poor dress-coded thing! So, I feel especially good about recommending this place, as it is all about saving that kind of girls from the beige and the boring, while keeping them inside the safe zone of work-friendly outfits.
J Kobald started with idea of gathering numerous different designers from Belgrade and all over the world under the same brand. From what I know, it has proved to be equally successful in gathering completely different customers under the same roof of the little shop in Milenium shopping mall in Knez Mihajlova street.
Check out the summer collection and the current sales prices that will keep your spirits high during those long office hours.
On the other hand, jewel colors (nicely contrasted by plane grey walls in the shop…and the ones in the bank you work in) and clear, modern cuts leave enough space for creativity, so your after-work Ms Hyde can have her fun just by adding an accessory or two. Or three - for your Corporate Chick Gone Wild ensemble.